Simple calculation
I was talking to a publisher, to get
my text book published. He was very happy. The title was very much necessitated
for him from his (business) point of view. I was comfortable in bringing out
this book.
He said – ‘Let’s consider 300 page book. Divide it by 2, it is
150; multiply by 50 paise, market rate for zeroxing per page, it is Rs. 75.
So…, the MRP cannot go beyond Rs. 75’. He continued – ‘Sir, it doesn’t work. You make it 600 page book. MRP now could be
not Rs. 150 but, Rs 125, so that zeroxing customers are converted to buy the
book. Customers are very intelligent you know?’
‘Immediately I will go for 500 copies
that is the quantity for minimum printing cost. So that, I can pay you at least
10 percent on MRP as royalty; i.e., Rs. 6500, when the first lot is put in the
market’. After sensing the market I will think of printing further copies.
I said – ‘OK’. Nothing else. I had a
manuscript worth 300 pages. Worked day night to make it double. Added few more
illustrations, new chapters and new examples as well.
The book was published.
I
am still unable to understand – ‘What is the worth of the contents of the book?
Is it the same calculation works out all around? Uh!…, it is so nice and
simple.
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